Category
SEO
Search strategy, technical fixes and content that earns its place.
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SEO
Core Web Vitals: what actually moves the needle
Most Core Web Vitals advice is a checklist of micro-optimisations. In practice, three things account for nearly all of the score.
· 4 min read
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SEO
Why we deleted 60 blog posts and traffic went up
Thin content does not just fail to rank. It actively drags down the pages that could.
· 5 min read