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SUBRAMANYAM

Service

Paid media judged on what actually returns

Meta and Google campaigns structured around profitable cohorts and measured on real margin — with creative that keeps fresh angles in market.

The problem

Most accounts scale until CAC climbs faster than revenue, because decisions run on platform ROAS instead of what actually paid back after returns and costs.

Included

What you get

  • Account structure around profitable cohorts
  • Creative testing cadence, fresh angles weekly
  • Measurement on contribution margin, not platform ROAS
  • Budget that follows the winners
  • Meta and Google campaign management
  • Honest reporting on what's working

Deliverables

What lands

  • Restructured ad account
  • Weekly creative test plan
  • Margin-based reporting
  • Scaling plan

Process

How it runs

  1. 01

    Restructure

    The account gets built around the products and cohorts that actually pay back.

  2. 02

    Measure right

    Decisions run on contribution margin, so we're not scaling losses that look like wins.

  3. 03

    Test creative

    Fresh angles in market every week — the creative is most of the performance.

  4. 04

    Scale winners

    Budget follows evidence. Start small, scale what returns.

Paid stops the day you stop paying, so I treat it as the accelerant, not the whole engine. It works best on top of creative that already earns attention and measurement that tells the truth. Start small, let the evidence decide what scales, and I'll flag what isn't working early instead of defending it.

FAQ

Questions about this service

What is the minimum ad budget you work with?

Below roughly a lakh a month in media spend, management fees eat too much of the budget to make sense. We will tell you if that is the case rather than take the retainer.

Do we own the ad accounts?

Always. Accounts are created under your business manager, and access stays with you if we stop working together.

Also

Tell me what's not working

One message, no deck. I'll tell you whether I can help and what I'd do first — and if I'm not the right person for it, I'll say that too.

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