Blog
Working notes
Search, spend and measurement — what we are learning, and what we would do differently.
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SEO
Core Web Vitals: what actually moves the needle
Most Core Web Vitals advice is a checklist of micro-optimisations. In practice, three things account for nearly all of the score.
· 4 min read
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Studio Notes
Percentage-of-spend pricing is a broken incentive
If your agency earns more when you spend more, you have hired someone whose interests diverge from yours the moment scaling stops…
· 3 min read
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SEO
Why we deleted 60 blog posts and traffic went up
Thin content does not just fail to rank. It actively drags down the pages that could.
· 5 min read
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Analytics
Your conversion tracking is probably lying to you
In almost every analytics audit we run, at least one primary conversion is double-counted or missing. Here is how to check yours i…
· 4 min read