Digital marketing strategist · Chennai
Marketing that earns its line on the P&L
I build brand strategy, ad creative, SEO and AI-assisted video in one place — grounded in what actually works, not what sounds good on a deck. For a handful of brands across South India at a time.
Recent work across drones, packaging and footwear
- Drixft FPV
- Mona Poly Pack Industries
- Shoe Plaza
- UNCULT Labs
01
What I do
The parts of marketing most people split into separate hires — strategy, creative, SEO and video — handled in one place, so the plan and the thing you actually post come from the same head.
-
Brand & Media Strategy
Before any tactics: who the brand really is, who it's actually for, and where the money should go first — grounded in what the data already shows, not what sounds good on a deck.
Explore -
Advertising Creative & Video
The creative is the targeting. Video, reels and ads built around hooks, pacing and story — from UGC to a full cinematic brand film — in the right language for the audience.
Explore -
SEO & Content Systems
Ad spend stops the day you stop paying; search keeps working. Technical SEO, keyword strategy and content built as the part of the funnel that compounds — including AI-assisted publishing.
Explore -
Social Media Content
Consistent, on-brand content that holds attention — reels, scripts and posts, in the language your audience actually uses. Even a 'boring' B2B category doesn't get a pass on good creative.
Explore -
Paid Media & Performance
Paid that's judged on contribution margin, not platform ROAS. Scale the cohorts and creatives that actually return, and stop guessing what's paying back after returns.
Explore -
Websites & Landing Pages
Fast, honest sites and landing pages that convert — built to be edited and measured. I run my own custom CMS on Drixft, so this is tested on my own brand first.
Explore
02
How I work
No retainers that drift. Every engagement runs the same way: understand the business first, ground every decision in something observable, and make the creative earn its place.
-
01
Understand the brand
I start with what the brand actually is, who it's really for, and where the funnel leaks — not with tactics.
-
02
An honest read
I tell you what's actually going on, including the parts that aren't flattering, and where your money should go first.
-
03
Make it, in the right language
Creative that earns attention — video, reels and ads built around hooks and story, in English, Tamil or Tanglish depending on who's watching.
-
04
Test, then scale what works
Start small, let the evidence decide what to scale, and correct course fast instead of defending a losing plan.
03
Selected work
-
Shoe Plaza
"The First Step" — a cinematic film for a footwear brand
Shoe Plaza needed advertising creative with real pull — not just product shots — and a hero piece that could carry the brand beyond a standa…
- Cinematic film
- Hero format
- Full Tamil
- Language
-
Drixft FPV
An AI system that publishes its own SEO blog
Drixft FPV is my own custom drone-build brand and the place I test every idea before selling it. The problem I set myself: keep a niche bran…
- Organic search
- Channel
- AI + CMS API
- Engine
-
Mona Poly Pack Industries
B2B packaging content people actually watch
A B2B packaging manufacturer whose products — like a Damp Proof Membrane — are exactly what most people scroll past, in a category that rare…
- EN · Tamil · Tanglish
- Languages
- Recurring
- Cadence
05
From the blog
-
Paid Media
Google Ads or Facebook Ads first?
Google captures demand that exists; Facebook creates it among people who were not looking. They are different jobs — how…
· 3 min read
-
Paid Media
Why your Facebook ads stop working after two weeks
An ad that worked for ten days starts losing money, with nothing changed. Why creative fatigue — not the audience or the…
· 3 min read
-
Paid Media
The ROAS in your ads manager is not the ROAS in your bank account
Platform ROAS answers a narrower question than the one you are asking. How I structure Facebook and Google Ads around co…
· 5 min read
Tell me what's not working
One message, no deck. I'll tell you whether I can help and what I'd do first — and if I'm not the right person for it, I'll say that too.