FAQ
Questions people actually ask
How engagements start, how reporting works, and what things cost. If yours is not here, ask.
Working together
How do engagements usually start?
With a paid discovery block. We audit what exists, agree the priorities, and produce a roadmap. If you take the roadmap elsewhere, that is fine — you own it.
Do you work on retainer or per project?
Both. Search, paid and social run better as retainers because they compound. Websites, audits and tracking builds are fixed-scope projects.
Who actually does the work?
The people you meet in the first call. We stay deliberately small so there is no handover to a junior team after signing.
What is the minimum commitment?
Three months on retainers, because anything shorter cannot show a real result. Projects run to their scope.
Reporting
How do you report?
A monthly report tied to pipeline and revenue, plus a live dashboard you can open any time. No vanity metrics unless you ask for them.
Will we get access to all accounts?
Yes. Every ad account, analytics property and tool is created under your ownership with us added as users.
What happens if it is not working?
We say so in the monthly review, with the numbers. If we cannot fix it, we would rather end the engagement than keep billing.
Commercials
How is pricing structured?
Retainers are a flat monthly fee based on scope, not a percentage of ad spend — that incentive is backwards. Projects are quoted fixed.
Do you charge a percentage of ad spend?
No. It rewards us for spending more of your money, which is not the job.
Do you work with clients outside India?
Yes, regularly. Most communication is asynchronous with a weekly call scheduled to suit your timezone.
Tell me what's not working
One message, no deck. I'll tell you whether I can help and what I'd do first — and if I'm not the right person for it, I'll say that too.