Services
One place for the strategy and the making
The parts of marketing most people split across separate hires — strategy, creative, SEO, social, paid and the site itself — handled by one person, so the plan and the work never point in different directions.
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01
Brand & Media Strategy
Before any tactics: who the brand really is, who it's actually for, and where the money should go first — grounded in what the data already shows, not what sounds good on a deck.
- Brand and audience read — who the real buyer is
- Funnel and leak analysis on what you already have
- Channel and budget priorities, in order
- Positioning and message that fits the market
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02
Advertising Creative & Video
The creative is the targeting. Video, reels and ads built around hooks, pacing and story — from UGC to a full cinematic brand film — in the right language for the audience.
- Ad and content creative — UGC to cinematic
- Reels and long-form video, shot and edited
- Scripts and voiceovers in English, Tamil, Tanglish
- Hook-first structure built to hold attention
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03
SEO & Content Systems
Ad spend stops the day you stop paying; search keeps working. Technical SEO, keyword strategy and content built as the part of the funnel that compounds — including AI-assisted publishing.
- Technical audit and fixes
- Keyword and search-intent mapping to your offer
- On-page optimisation across priority pages
- Content briefs written for readers, not robots
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04
Social Media Content
Consistent, on-brand content that holds attention — reels, scripts and posts, in the language your audience actually uses. Even a 'boring' B2B category doesn't get a pass on good creative.
- Recurring reel and content packages
- Scripts and shot lists
- Voiceovers in English, Tamil, Tanglish
- On-brand captions and headlines
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05
Paid Media & Performance
Paid that's judged on contribution margin, not platform ROAS. Scale the cohorts and creatives that actually return, and stop guessing what's paying back after returns.
- Account structure around profitable cohorts
- Creative testing cadence, fresh angles weekly
- Measurement on contribution margin, not platform ROAS
- Budget that follows the winners
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06
Websites & Landing Pages
Fast, honest sites and landing pages that convert — built to be edited and measured. I run my own custom CMS on Drixft, so this is tested on my own brand first.
- Landing pages built to convert
- Fast, accessible, mobile-first builds
- A CMS you can actually edit
- Conversion tracking wired in from the start
FAQ
Common questions
Working together
How do engagements usually start?
With a paid discovery block. We audit what exists, agree the priorities, and produce a roadmap. If you take the roadmap elsewhere, that is fine — you own it.
Do you work on retainer or per project?
Both. Search, paid and social run better as retainers because they compound. Websites, audits and tracking builds are fixed-scope projects.
Who actually does the work?
The people you meet in the first call. We stay deliberately small so there is no handover to a junior team after signing.
What is the minimum commitment?
Three months on retainers, because anything shorter cannot show a real result. Projects run to their scope.
Tell me what's not working
One message, no deck. I'll tell you whether I can help and what I'd do first — and if I'm not the right person for it, I'll say that too.