Category
Paid Media
Campaign structure, creative testing and spend discipline.
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Paid Media
Google Ads or Facebook Ads first?
Google captures demand that exists; Facebook creates it among people who were not looking. They are different jobs — how to pick w…
· 3 min read
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Paid Media
Why your Facebook ads stop working after two weeks
An ad that worked for ten days starts losing money, with nothing changed. Why creative fatigue — not the audience or the algorithm…
· 3 min read
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Paid Media
The ROAS in your ads manager is not the ROAS in your bank account
Platform ROAS answers a narrower question than the one you are asking. How I structure Facebook and Google Ads around cohorts and…
· 5 min read
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Paid Media
What we learned running paid social for six months
A candid review of what worked, what did not, and what we would do differently.
· 6 min read